How we started

Two moms on a mission,  we (Sandra Blum and Samantha Fox) launched Safbaby.com 'Safe Alternatives For Baby And Child' in August 2007.

With this site we wish to offer to parents what we could not personally find ourselves: An eye opening and encouraging blog about raising children in a toxic-free environment. The site is attracting over 125,000 page views per month and is growing rapidly.

We are strongly passionate about our work and are proud to be one of the leading and most respected  'green' parenting blogs in the the US.

Why we created the "Mom approved, Baby/Child Tested" Seal of Approvals

As two very informed and health conscious parents, we always knew that we couldn't rely on government approved products being safe and non-toxic. Manufacturers are not required to list toxins like "fire retardants", "formaldehyde", PVC etc. on packaging - so many parents are not aware that these toxins are hiding in everyday children's products. Parents of today wish to purchase safer and greener products but it is not always easy for them to find what's truly safe and non-toxic.

Our frustrations about the lack of 'truthful or true' labeling lead to the idea of creating our own seal of approval.  This Seal of Approval ('Mom Approved Baby Tested') was awarded to excellent products, on SAFbaby.com only, way back in December 2007.

Our "Mom Approved, Baby Tested" seal lets customers not only know that this product is truly a safer alternative to mainstream products, it also indicates that the product is exceptional!

Is the product performing as it should? Doesn't shrink when we wash it?  Do children love to play with it?  Does it smell good/non-toxic?  Is it truly practical, necessary and does it hold up well?  Does the manufacturer disclose that there are any toxins in the product?  All those are criterias of our evaluation process and will decide if a product truly wins our "Mom Approved, Baby or Child Tested" Seal of Approval.

Other awards are not addressing ingredients at all - we do.  There is no other seal out there that does both: mom approved, children tested and ingredients safety check.  Since we can't rely on FDA and other government agencies to make sure product is truly safe for our children, parents can rely on our seal for higher standards of product.

With this seal, products stand out above those of other competitors - parents will know that the ingredients/components are a safe alternative to the mainstream equivalent.  It has been reviewed by moms and their children, and loved by both!

We do not test the product for safety! We look at all ingredients manufacturer is listing and we rely on manufacturers and government agency to guarantee that this product is safety tested that the ingredients are truly what is stated on the packaging. 

Who gets our Seals of Approval

We only award companies who produce healthier and exceptional products for children. Our slogan is "There is always a safer alternative!" and we're constantly looking for these companies who go the extra mile to make it truly safer! 

The Excellence Seal awards products with very high standards when it comes to integrity, quality and truly being natural. Our new 'Green Award' seal will help eco-conscious parents  find the best 'green' products (from product to packaging) on the market for their little ones and the environment.

Safbaby.com is well known and respected in the 'safe alternative' parenting world and parents nationwide equate this original seal with high quality products they can trust for their babies and children.